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Test Drive on Command

Campaign
Agency Network: 
Published/Aired: 
May 2011

Also From This Campaign 2

Description

With the launch of the seventh generation Patrol in the Middle East, Nissan wanted to make a big impression on a trim budget. So to show our audience that Patrol means luxury, we brought them a new level of premium. Test Drive on Command is a banner that transforms the conventional test drive into a VIP experience and brings the Patrol directly to the busy professional.

Digital advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates
Head of Digital: Preethi Mariappan
Senior Digital Art Director: Rafael Guida
Senior Interactive Copywriter: Melanie Clancy
Graphics & Motion Designer: Balazs Szabo
Senior Flash Developer: Sarabjeet Singh
Technical Lead: Navin Chauhan
Senior Account Director: Bassam Ayass
Senior Account Executive: Diana Georges
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nimshady's picture

Cool!

nimshady
Activity Score 57
Prof's picture

say "over 500%"

show "500%"

wat?

Prof
Activity Score 1449
Copywriter |

Quite really.

BlackCoffee's picture

A fun way to do something very practical.
Nice!

BlackCoffee
Activity Score 37
Creative Director at McCann Erickson, NY
sirvan's picture

Very executional, but strategically smart. Nice business solve.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

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