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Self Healing Paint

Agency Network: 
Published/Aired: 
May 2013

Description

Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It’s a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It’s simple, unassuming but very highly disruptive and efficient communication piece.

Digital advertisement created by TBWA, France for Nissan, within the category: Automotive.

Advertising Agency: TBWA\G1, Paris, France
Executive Creative Director: Rudi Anggono
Art Director: Matthieu Darasse
Copywriter: Alban Gallee
Content Manager: Nicolas Rocca-Serra
Web Developer: DAN Paris
Digital Innovative Media Director: Benjamin Levy
Nissan Europe Advertising Director: Arnaud Charpentier
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Highest Rated

CrackerJackFlash's picture

Yep...good one.

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

CrackerJackFlash's picture

Yep...good one.

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

kleenex's picture

They nailed it.

kleenex
Activity Score 51098
Web Designer/Developer
Marcupolo's picture

simple but never done before => very creative. well done !!

Marcupolo
Activity Score 206
Creative Director
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