ADVERTISING

Nissan

Self Healing Paint

Agency: TBWA

Description

Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It’s a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It’s simple, unassuming but very highly disruptive and efficient communication piece.

This professional campaign titled 'Self Healing Paint' was published in France in May, 2013. It was created for the brand: Nissan, by ad agency: TBWA. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 11 years ago.

Credits

Advertising Agency: TBWA\G1, Paris, France
Executive Creative Director: Rudi Anggono
Art Director: Matthieu Darasse
Copywriter: Alban Gallee
Content Manager: Nicolas Rocca-Serra
Web Developer: DAN Paris
Digital Innovative Media Director: Benjamin Levy
Nissan Europe Advertising Director: Arnaud Charpentier

Bon Vivant

ADVERTISING

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