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Comic Book iPhone iAd

Agency Network: 
Published/Aired: 
November 2010

Description

Digital advertisement created by TBWA, United States for Nissan, within the category: Automotive.

Advertising Agency: TBWA\Chiat\Day LA, USA
Chief Creative Officer: Rob Schwartz
Group Creative Directors: Margaret Keene, Chris Adams
Creative Director: Tito Melega
Creative Director / Art Director: Chris Lynch
Associate Creative Directors: Glenn Sanders, Dylan Schwartz
Art Director: Lindsey Montague
Copywriter: Lauren Smith
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Highest Rated

Guest's picture

Why do you have to sell so hard if it's THAT GOOD?

Guest
Guest's picture

WOW. I don't get it at all.

Guest
morse's picture

WOW. That's not an ad, that's a whole application.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

Infomercial for an app for juke...lol

Guest
Guest's picture

all filler, no killer.

Guest
New Nice and Fun's picture

Nice "iAd" comic application ... but I wonder how many people will click on it to see this ad.

Anyway, the happy few will be very surprised.

New Nice and Fun
Activity Score 377
Guest's picture

Funny and engaging.

Guest
CuriousPencil's picture

All that for "Enter your email for a chance to win"?

If it takes 3 1/2 minutes to explain a 5-chapter interactive auto-PacMan comic then I'm not optimistic. Though they did accurately explain the feeling of their action inside their own ad:

"Yawn, stuck behind a truck".

CuriousPencil
Activity Score 4225
Copywriter
Wordnerd's picture

wow. they are really doing advertising for their advertising. if you take away the (nice) presentation and just look at the app, it's rather weak

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

I think they're trying to do something that goes viral (since that's the buzzword in everyone's marketing department). This does seem like the kind of video that people would share, he's a clever character (a sort of amalgamation of various personas in today's society -- witty, professional, urban, likes comics, cars, women, etc.). Overall I think it will be successful in getting the word out about the Juke (because I didn't know about it before this).

Only downside is it's an iAd rather than a website or some place that everyone can experience it. It's unfortunate that the experience ends there for the majority of people who don't use an iPhone. Get a website up pronto!

Guest
Guest's picture

I find this annoying, I home the game dosen`t feel as lame as this video

Guest
Guest's picture

Yawn. Maybe they should have spent more time making the car less damn ugly in the first place instead of spending soooooo much money on this whole campaign... sorry, of course I meant GREAT, GIVE YOUR AGENCY MORE MONEY!

Guest
clayology com's picture

ummm...why so boring??

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!! http://www.claycardstudio.com

Guest's picture

Why do you have to sell so hard if it's THAT GOOD?

Guest
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