Nike -

Agency Network: 
May 2013

To attract people's attention to innovative Nike+ motivation system we target those who don't like taking too many movements or actions. So, we came up with idea that opposite to Nike+ — Nike- — an application that measures your immobility with a built-in smartphone gyroscope.

Digital advertisment created by Leto, Russia for Nike, within the category: Fashion.

More fun from lying on your divan: Get GPS tracking, audio feedbacks and cheers from your friends while doing nothing.

Advertising Agency: Leto, Moscow, Russia
Creative Director: Ilya Petrov

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monoliz's picture
Activity Score 1304

i doubt the concept