ADVERTISING

Nike

Nike -

Agency: Leto

Description

To attract people's attention to innovative Nike+ motivation system we target those who don't like taking too many movements or actions. So, we came up with idea that opposite to Nike+ — Nike- — an application that measures your immobility with a built-in smartphone gyroscope.

This professional campaign titled 'Nike -' was published in Russia in May, 2013. It was created for the brand: Nike, by ad agency: Leto. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted almost 11 years ago.

Credits

Advertising Agency: Leto, Moscow, Russia
Creative Director: Ilya Petrov

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.