Interactive Token Hunt Facebook Newsfeed SmartApp game

October 2017

INFINITI Newsfeed SmartApps Case Study: Innovative Content Marketing with 360 images in Facebook!


An engaging interactive Facebook post powered by Newsfeed SmartApps ( patent pending technology, where where users had to look around a 360-environment of an INFINITI QX60's interiors to find hidden tokens by tapping them. For every hidden token they discover, the user learns something new about the car! This highly successful digital activation was executed for INFINITI Middle East in collaboration with TBWA\RAAD.

Creative Director: Sophia Kenvold
Copywriter: Shishir Mahendrakar
Additional Credits: Dania Ghalayini, Kim Ravenhall / TBWA\RAAD Dubai

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