Tweeting bra

Agency Network: 
October 2013

Tweeting Bra


A special mechanism is hidden under the hook of our tweeting bra. Every time our bra is unhooked, it sends a signal to a cell phone, the cell phone notifies a server, and the server generates the tweet… as simple as that! It’s the first and only bra that tweets with a mission to remind you one thing you should never forget: your monthly breast self exam! Maria Bacodimou (@mariabacodimou), one of the most popular TV presenters in Greece, has very willingly joined our mission and will be wearing a tweeting bra for two weeks. Every time Maria unhooks the bra it will automatically post a tweet.


Digital advertisment created by Ogilvy, Greece for Nestle, within the category: Food.

Advertising Agency: Ogilvy, Greece

Comments (15)

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FamousWhenDead's picture
Activity Score 3


lkoniari's picture
Activity Score 2

Great idea and for a good cause

CommandZ's picture
Activity Score 2498

Very smart. And all for a great cause.

8718's picture
Activity Score 132

And how do you wash the bra?

alfredoseow's picture
Activity Score 22

Now i wonder how washing that bra would be like? hmmmmm. Not sure if its practical

alfredoseow's picture
Activity Score 22

Now i wonder how washing that bra would be like? hmmmmm. Not sure if its practical

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

Superb. I like it.

Gorillad's picture
Activity Score 392

Really touching... Great insight

danielchapman's picture
Activity Score 292


I'm not a woman but getting a tweet to do a breast exam everytime I remove a bra?

It uses bluetooth which means battery powered. ALso means it's gonna require to be paired to your phone. better throw away those Bluetooth devices that connect to your phone, your bra needs your bluetooth to tweet!

Sticky note anyone?

kleenex's picture
Activity Score 50118

Concept is great. Not so sure If it will survive a wash cycle.

TheBear's picture
Activity Score 488

Inanimated objects tweeting. A new trend.

I'm good at this But not perfect.

choudharyhp's picture
Activity Score 2

Really hatsoff to ogilvyone for this campaign and Nestle Fitness too but I have a doubt this might be a idea of attracting more customers.
for more detail Read here

MacMonkey's picture
Activity Score 315

I like it. I bet it got a lot of PR.

jameslei's picture
Activity Score 206

idea is nice... but... is this bra going to be wash ever?????

Elias Önder's picture
Elias Önder
Activity Score 481

really neat to see if she s cheating though