Advertisement

Galão App

Agency Network: 
Published/Aired: 
January 2013

Description

The first alarm clock that goes off when it’s time to go to sleep. Nescafé Galão is a ready to drink breakfast mix that gives you all the energy you need to start your day. So we were asked to create a mobile App that helped people prepare for the day ahead. How? It should all start the night before, so we developed a unique alarm clock App: The first alarm clock that goes off when it’s time to go to sleep. Making sure you get your 8 hours of rest.

Result in only one month:
• 39.393 sample requests
• 244.108 page views
• 2.515 app downloads

And after 2 months:
• One FWA Mobile of the Day award and were invited to showcase the App at the Google Creative Sandbox.

Digital advertisement created by Ogilvy, Portugal for Nescafe, within the category: Non-Alcoholic Drinks.

Advertising Agency: OgilvyOne, Lisbon, Portugal
Creative Director: Jorge Coelho
Art Director: Miguel Coré
Copywriter: Maria João Venâncio
Additional credits: Thing Pink
Log in or register to post comments

Highest Rated

cagkanyuksel's picture

Nice case.

cagkanyuksel
Activity Score 592
Art Director
kleenex's picture

Well it worked.

kleenex
Activity Score 51126
Web Designer/Developer
lucyset's picture

Not that impressive, but some of its ideas are not bad

lucyset
Activity Score 230
cagkanyuksel's picture

Nice case.

cagkanyuksel
Activity Score 592
Art Director
Featured Content

Latest Collections

Advertisement