Fast Break

Agency Network: 
January 2012

NBA Fast Break


Digital advertisment created by Miami Ad School, United States for NBA, within the category: Recreation, Leisure.

Advertising School: Miami Ad School, Miami Beach, USA
Art Director: Josh Yeston
Copywriter: Michael Grosso
Instructor: Chris Vimini

Comments (12)

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shortleif's picture
Activity Score 201

Cool, but what about the people at home?

ishiboy's picture
Activity Score 497

Very nice. And I think this is more an activation for people who are actually at the game - makes sense. Those who are at home have remotes, I guess. Good idea - MAS.

Hadrons's picture
Activity Score 6041

Brilliant idea!

shortleif, the average NBA ticket costs $48 a game!
I'd say they deserve that little perk.

Besides, you think they're going to send cheer leaders to your house (you wish!) if you win the Sections competition?
That they're gonna put your mug on the big screen??


sambuca's picture
Activity Score 1066

that time is used to sell food & beverages..
try to sell that to a team/stadium owner...

do you really want to make them fans to look at their smartphones on every break?
have you ever been to a live game?

what a ***** idea.
***** MAS... producing lame ideas continously

jponino's picture
Activity Score 601

cool if you're in the stadium the game happen, stupid and useless if you're at home watching the game

CrackerJackFlash's picture
Activity Score 19601

good job.

simonds08's picture
Activity Score 598

why yellow? couldn't read it on the website execution.

kleenex's picture
Activity Score 51044

okay so I went to the website and did not see it...

I like the concept.

andylefty's picture
Activity Score 4535

Impressive. Cool idea.

I'm not sure how much of a problem you're solving but it's nice nonetheless.

_tj_'s picture
Activity Score 133

This is student work, so let's not get too harsh.

But Sambuca is right; teams don't want you off completing challenges. You're supposed to be buying stuff. Worst than that, you're sending thousands of people to three areas (by the way, they don't want fans moving to different arena levels) creating massive logjams only to give away concessions.

This looks like fun for the attendees, but you're forgetting a pretty huge component: what exactly is the up for the NBA?

It makes the game experience a bit better, maybe. But they have to give away a huge amount of product and concessions and build a technological infrastructure to handle the point system.

I guess that's what's fun about spec. No real client to worry about.

khronos's picture
Activity Score 998

might work as a supportive idea...but definitely not as the BIG idea

sirvan's picture
Activity Score 29860

"starts when the game stops, and stops when the game starts again"

Good luck with that.


"I love some things, and don't love some other things."