Fast Break

Agency Network: 
January 2012


Digital advertisement created by Miami Ad School, United States for NBA, within the category: Recreation, Leisure.

Advertising School: Miami Ad School, Miami Beach, USA
Art Director: Josh Yeston
Copywriter: Michael Grosso
Instructor: Chris Vimini
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shortleif's picture

Cool, but what about the people at home?

Activity Score 201
Copywriter at Hyper Island
ishiboy's picture

Very nice. And I think this is more an activation for people who are actually at the game - makes sense. Those who are at home have remotes, I guess. Good idea - MAS.

Activity Score 497
Creative Director at Mumbai, India
Hadrons's picture

Brilliant idea!

shortleif, the average NBA ticket costs $48 a game!
I'd say they deserve that little perk.

Besides, you think they're going to send cheer leaders to your house (you wish!) if you win the Sections competition?
That they're gonna put your mug on the big screen??

Activity Score 6041


sambuca's picture

that time is used to sell food & beverages..
try to sell that to a team/stadium owner...

do you really want to make them fans to look at their smartphones on every break?
have you ever been to a live game?

what a ***** idea.
***** MAS... producing lame ideas continously

Activity Score 1066
Art Director at tolingo GmbH
jponino's picture

cool if you're in the stadium the game happen, stupid and useless if you're at home watching the game

Activity Score 601
Copywriter at ISCOM, copywriter and art director
CrackerJackFlash's picture

good job.

Activity Score 19601
Creative Director |

simonds08's picture

why yellow? couldn't read it on the website execution.

Activity Score 598
kleenex's picture

okay so I went to the website and did not see it...

I like the concept.

Activity Score 51110
Web Designer/Developer
andylefty's picture

Impressive. Cool idea.

I'm not sure how much of a problem you're solving but it's nice nonetheless.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
_tj_'s picture

This is student work, so let's not get too harsh.

But Sambuca is right; teams don't want you off completing challenges. You're supposed to be buying stuff. Worst than that, you're sending thousands of people to three areas (by the way, they don't want fans moving to different arena levels) creating massive logjams only to give away concessions.

This looks like fun for the attendees, but you're forgetting a pretty huge component: what exactly is the up for the NBA?

It makes the game experience a bit better, maybe. But they have to give away a huge amount of product and concessions and build a technological infrastructure to handle the point system.

I guess that's what's fun about spec. No real client to worry about.

Activity Score 133
Copywriter at tamm + kit | | good copy/bad copy

khronos's picture

might work as a supportive idea...but definitely not as the BIG idea

Activity Score 998
sirvan's picture

"starts when the game stops, and stops when the game starts again"

Good luck with that.

Activity Score 29860


"I love some things, and don't love some other things."

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