Description
To introduce the DROID Turbo 2 with the world’s first shatterproof screen, we brought the emojis inside people's phones to life with 3-D animations puppeteered in real-time and let the emojis speak for themselves about the catastrophic situation, asking the phone owners to make the switch to shatterproof. By using the emojis inside people’s phones, we connected the characters people use to Tweet their stories about the shattered screens with our personalized responses. For the first time, the emojis expressed feelings of their own.
This professional campaign titled 'Shattered Stories' was published in United States in April, 2017. It was created for the brand: Motorola, by ad agency: VML. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 7 years ago.
Credits
Advertising Agency: VML, USA
Global Chief Creative Officer: Debbi Vandeven
Chief Creative Officer: Mike Wente
Group Creative Director: Josh McGuire
Creative Director: Harsh Kapadia
Senior Art Director: Raihana Halim
Senior Copywriter: Justine Cotter
Executive Producer: Kolby Slocum
Senior Project Manager: Vicky Trinh
Senior Planner: Tarini Shrikhande
Content Strategy Director: Madeline Nies
Account Supervisor: Ashley Pryor
Account Director: Kelli Lane
Senior Account manager: Matt Killen
Senior Content Strategist: Kate Wadkins
Associate Channel Manager: Alyson O’Connell
Production Company: Passion Animation Studios
