The Beer Fridge

Agency Network: 
June 2013

Molson Canadian | The Beer Fridge


Sometimes you're most proud of where you're from, when you're somewhere else. That's what led us to build a beer fridge full of Molson Canadian and trek it across Europe. The only way to open it? A Canadian passport.

Music and sound by RMW Music

Digital advertisment created by Rethink, Canada for Molson Canadian, within the category: Alcoholic Drinks.

Advertising Agency: Rethink, Canada
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Associate Creative Director: Mike Dubrick
Art Directors: Joel Holtby, Vince Tassone, Christian Buer
Copywriters: Mike Dubrick, Aaron Starkman, Matt Antonello, Dave Thornhill
Account Director: Ashley Eaton
Broadcast Producer: Clair Galea
Production Company: Partners Film
Executive Producer: Aerin Barnes
Line Producer: Neil Bartley
Director: Jonty Toosey
Director of Photography: Bruce Jackson
Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves
Post Production: Fort York VFX
Producer / Composer: Steven MacKinnon
Colourist: Eric Whipp

Comments (11)

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Meredith Singh's picture
Meredith Singh
Activity Score 407

I like real things and I like staged things. But this feels like a staged thing pretending to be real, which I don't like.

Also, as soon as those Europeans taste the beer the Canadian will be chased out of town.

Janayjoi's picture
Activity Score 84

your comment cracked me up. haha

Janayjoi's picture
Activity Score 84

your comment cracked me up. haha

Janayjoi's picture
Activity Score 84

If I was in the desert and it was there, I'd kiss the ass of the Canadian who got it to open.

DTC's picture
Activity Score 32

Not such a bad idea. If it was in a backpackers district, I'm sure it would get surrounded by a bunch of alcohol scavenging youths who would go nuts when it got opened, but what are the odds of a Canadian appearing in any of the stupid locations featured in the video, or happening to have their passport on them??? Anyway, awesome cheese factor and fakeness... I cringed and laughed simultaneously.

CrackerJackFlash's picture
Activity Score 19599


kleenex's picture
Activity Score 50582

Great concept Seems like Coke would do the same thing though.

thedesignaddict's picture
Activity Score 5403

I like the basic idea. It's hard to overlook how fake/staged it is.

baliais's picture
Activity Score 2618

Where is Celine Dion :D

dew's picture
Activity Score 25

It's really inspiring! I love the idea and the execution, perfectly for people to be proud of who they are no matter where they live <3

noahb's picture
Activity Score 3

Way too staged. I've never been a fan of this style of experiential/guerrilla activation "caught on film", especially a spot like this that is clearly over produced. huge belly flop.

Noah Barlow