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Tunnel

Agency Network: 
Published/Aired: 
December 2012

Description

Our task was to promote the “monster suction” of the extra powerful Miele S8 vacuum cleaner. We created an online video that shows how the machine can vacuum absolutely everything.
We turned a well-known tunnel in Slovakia into a pipe of the Miele S8. The pipe indeed vacuumed everything – even cars and trucks.

Digital advertisement created by McCann, Slovakia for Miele, within the category: House, Garden.

Advertising Agency: Mayer McCann Erickson, Bratislava, Slovakia
Creative Directors: Boris Prexta, Vlado Slivka
Copywriter: Juraj Stehlik
Art Director: Peter Bruško
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khronos's picture

brilliant !!

khronos
Activity Score 998
Copywriter
jazzper's picture

nice idea after all even if the billboard does not exist. It is a shame client did not want to pay for it because it is really good. But I like the shortcut

jazzper
Activity Score 145
Wordnerd's picture

nice way to turn a fake ad into a real ad;)

Wordnerd
Activity Score 6692
Copywriter
kleenex's picture

Grammy time!!!

kleenex
Activity Score 51126
Web Designer/Developer
ankitadv's picture

awesome creative outdoor ad

ankitadv
Activity Score 818
Owolawi's picture

Bloody smart one!

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

lexoliver2's picture

This surprise me because this an ideal vacuum for a run way.... this is absolutely new for me

lexoliver2
Activity Score 2
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