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Agency Network: 
Published/Aired: 
November 2011

Description

Gamers couldn’t wait to tear into the final installment of the game Gears of War 3. So to create excitement around the game’s launch Maclaren McCann and XBOX decided to oblige the gamer's blood lust with an online and real world ARG (alternate reality game) to track down hundreds of pieces of freshly butchered hunks of Locust flesh.

Digital advertisement created by McCann, Canada for Microsoft, within the category: Gaming.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Mike Halminen, Sean Davison
Art Directors / Group Creative Directors: Mike Halminen, Troy McGuinness
Copywriters / Group Creative Directors: Cam Boyd, Dave Stubbs
Account Team: Rizwan Devji
Account Director: Auggie Senis
Account Executive: Lizzie Philp
Account Supervisors: Jessica Fabian, Lizzie McArdle
Agency Producer: Grace Lee
Cinematographer: Brad Sayeau
Project Manager: Yvonne Tsang
Production Co: Edge Productions
Exec / Line Producer: Patricia Davidson
Editing Company: Edge Productions
Editors: Brad Sayeau, Walter Herrera, Ryan Markkula
Music Company: TA2 Music
Composer: Tyson Kuteyi
Technical Advisor: Andy Langs
Voiceover: Ron MacDonald
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Highest Rated

MicheleVirgilio's picture

:)

MicheleVirgilio
Activity Score 2617
morse's picture

That's really cool!

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Oriem's picture
Oriem
Activity Score 84
Copywriter at Dilivia
kurtberengeiger's picture

That's what I'd call advocacy.

kurtberengeiger
Activity Score 7323
Copywriter
MicheleVirgilio's picture

:)

MicheleVirgilio
Activity Score 2617
andylefty's picture

Amazing!

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

wow...

kleenex
Activity Score 51126
Web Designer/Developer
NONE™'s picture

Good!!!!!!!

NONE™
Activity Score 209
Other |

NONE™

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