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Dumb Ways to Die

Agency Network: 
Published/Aired: 
November 2012

Description

Digital advertisement created by McCann, United Kingdom for Metro Trains, within the category: Transport.

Advertising Agency: McCann, Melbourne, Australia
Executive Creative Director: John Mescall
Copywriter: John Mescall
Art Director: Pat Baron
Animation: Julian Frost
Music: Ollie McGill
Digital Team: Huey Groves, Christian Stocker
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Aznev's picture

So cute and illustrative!

Aznev
Activity Score 21
iwannatalktosamson's picture

Awesome stuff. So catchy and such cute animation.

iwannatalktosamson
Activity Score 701
Jamaica Ad School
Flurb's picture

Definitely falls into the "I wish I did that" category.

Flurb
Activity Score 263
Creative Director
alausa's picture

Gallows humour has never been so beautifully done. Bravo!

alausa
Activity Score 1420
Creative Director at Noah's Ark
dbor's picture

Long way to the train.

dbor
Activity Score 1455
kleenex's picture

This is one of the best videos ever!!!!

kleenex
Activity Score 51126
Web Designer/Developer
masivo112's picture

Happy three friends

masivo112
Activity Score 59
Copywriter
jambuczek's picture

C'est genial !

jambuczek
Activity Score 29
guajiro's picture

so cute, and so damn good!
can I see the credits, please?

guajiro
Activity Score 127
Art Director at **B
WireDino's picture

Can't believe this was done for a metro system! It's damn cute.

WireDino
Activity Score 237
Hunter4's picture

credits for dumb ways to die:

Agency:
McCann Melbourne

ECD:
John Mescall

Writer:
John Mescall

Art Director:
Pat Baron

Animation:
Julian Frost

Music:
Ollie McGill

Digital Team:
Huey Groves & Christian Stocker

Client:
Metro Trains

Hunter4
Activity Score 2
ivan's picture

Appreciated.

ivan
Creative Director at Ads of the World
andylefty's picture

That is some sick shit- idea, animation and song. Wow wow wow.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Nike Diesel's picture

I really love this campaign. So cute and catchy.

Nike Diesel
Activity Score 13630
Art Director
Alvarod's picture

Wow!

Alvarod
Activity Score 25
Roger Keynes's picture

Smart way to Cannes :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Roger Keynes's picture

And it's just whizzed past 8 million YT views... close to double Melbourne's population! :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

MarkEU's picture
MarkEU
Activity Score 2
alausa's picture

MarkEU, how is reporting historical facts any similar to this?

alausa
Activity Score 1420
Creative Director at Noah's Ark
fauxjebus's picture

I predict a gold lion for this little beauty.

fauxjebus
Activity Score 498
Art Director at WAX
punk's picture

Very nice. Congratulations on pitching something like this to the client :)

punk
Activity Score 182

Done!

danmarteen's picture

gold!

danmarteen
Activity Score 31
Production Manager
MattValenzuela's picture

Love it, it reminds me a little to happy tree friends tho

MattValenzuela
Activity Score 224
Art Director at BBDO Chile
elliot's picture

Amazing stuff

elliot
Activity Score 42
Brainsugar's picture

- Oh please mummy! let me do like this little bean! It is so funny! Pleeeeaaasseeeee!

Are you sure it's a good communication towards children or a good communication towards Cannes jurys?

Brainsugar
Activity Score 1631
Copywriter
Brainsugar's picture

- Chipotle won with a cartoon! What about doing a cartoon?
- Yes good idea.

Brainsugar
Activity Score 1631
Copywriter
Brainsugar's picture
Brainsugar
Activity Score 1631
Copywriter
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