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Tramp a Benz

Agency Network: 
Published/Aired: 
December 2010
Mercedes Digital Ad -  Tramp a Benz

Description

URL Blog: http://www.tramp-a-benz.com/
URL Facebook: http://www.facebook.com/trampabenz

„Tramp a Benz“ is about the freedom to be on the road. Without passing on the necessary safety. Stefan Gbureck, an emerging street photographer and performance artist from Berlin, will tramp throughout Europe. His only condition: to tramp with Mercedes-Benz exclusively. („The best or nothing“, so to speak). His destination: the south, as fast and safe as possible. Maybe Milano an then all along the french riviera. Maybe back through France and via Stuttgart to Berlin. Or maybe somewhere completely different. We will keep you updated about his journey, about the people Stefan meets, the cars he travels with and everything else.

Digital advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Advertising Agency: Jung von Matt, Germany
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Guest's picture

Done. Peugeot Danmark.

Guest
Guest's picture

an exact copy of an ad that david abbott did for volvo. learn your history.

Guest
Guest's picture

yep..i've thought the same.

Guest
Guest's picture

funny thing is a merc driver wouldn't stop.

Guest
Guest's picture

funny thing: they did. and he got from germany to austria, switzerland, italy, france and spain, where he is right now.
funny thing: the merc driver isn't this old cliché that people like you have in mind.
funny thing: apparently, the idea proved a point.

Guest
Oblabla's picture

It's totally contradictory. Indeed Tramping is related to the freedom to be on the road but it also means 'no rules' and 'The best or nothing“ is not the motto of a person who tramps. this mission just misleads the concept of tramping in general.
They went the wrong way!

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

Guest's picture

ever heard of this:
contradiction makes stories interesting.

and I think it is a good story:

to travel for free and to travel with one of the most expensive cars at the same time.

it proves a point for tramping at the same time as well:
obviously you can tramp and still keep a certain standard.

Guest
Guest's picture

Very bad social media approach!

Guest
Guest's picture

come on ... so what's the profit for the brand? mercedes drivers pick up hitchhikers???

funny thing: i'd say it won't sell one mercedes at all. but i guess that wasn't the goal.

try thinking for clients rather than awards!

Guest
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