Behind the Sites

Agency Network: 
September 2012

Mercedes: Behind the Sites


Mercedes launches the new Mercedes A-Class with a global concept "The pulse of a new generation". So we came up with an interactive idea using the entire web as a living game board. Visit the website and try to find the new A-Class behind the websites you're on.

Digital advertisment created by BBDO, Belgium for Mercedes, within the category: Automotive.

Advertising Agency: BBDO, Brussels, Belgium
Creative Director: Jan Dejonghe
Art Director: Frederic Zouag
Copywriter: Nicolas Gaspart
Account Team: Bracke Valérie, Depreter Marleen, Van de Wiele Sander
Graphic Designer: Delaleu Virginie
TV Producer: Van Poeck Nicolas
Post-production: Mainframe & The Fridge
Sound Design: Raygun
Digital project leader: Has Wouter / Dreams & Creations

Comments (5)

Log in or register to post comments
lihtenstein's picture
Activity Score 31

el classico!!!!

timesashes's picture
Activity Score 77

i'm really curious how many people will actually spend the time everyday to look for only one person gets the car

zouz08's picture
Activity Score 209

you don't know what people could do to win a car.

come on, check our website:

befriendly's picture
Activity Score 10

Yeah, no kidding. For a new Mercedes-benz, people would do about anything.

Grrrr's picture
Activity Score 1961

For one year? Why?