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Yom kippur – it's time to forgive

Agency Network: 
Published/Aired: 
September 2010
Description: 

URL: http://apps.facebook.com/mccann_kippur_en
According to Jewish tradition, God inscribes each person's fate for the coming year into a book, the Book of Life, on Rosh Hashanah, and waits until Yom Kippur to "seal" the verdict. During the Days of Awe, a Jew tries to amend his or her behavior and seek forgiveness for wrong things he has done. This app shows people you blocked last year and allow them back in.

Digital advertisment created by McCann, Israel for McCann, within the category: Agency Self-Promo.

Advertising Agency: Mccann Erickson, Tel aviv, Israel
Creative Directors: Eldad Weinberger, Nir refuah
Art Director: Yatir Keren
Copywriter: Danna Blum

Comments (11)

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Highest Rated

Blashyrkh's picture
Blashyrkh
Activity Score 32890

I find it useless, it's my opinion. I rarely use facebook for such apps, or even more, forgiving anyone.
As per "israliens", I have to explain it which is a bit offtopic here, but anyways, it is kind of a compliment. I see you're having a hard time getting this word.

Blashyrkh's picture
Blashyrkh
Activity Score 32890

Israliens, from all the good stuff you make it was necessary building a useless application?

Guest's picture
Guest

This is awesome !
I guess you have to be jewish to get this tough...

DBB's picture
DBB
Activity Score 1216

Oh yeah! this is great !

Folkvaror's picture
Folkvaror
Activity Score 16

What ignorant comment from an ignoramus who calls the citizens of Israel 'Israliens' lol @Top

You are wrong. Live with it.

Blashyrkh's picture
Blashyrkh
Activity Score 32890

Sure you're that kind of ignorant that doesn't even want bothering gathering some info for a specific word before speaking, don't you?

ivan's picture
ivan

Correction is ok and appreciated. Personal attack not necessary.

Blashyrkh's picture
Blashyrkh
Activity Score 32890

It's not a correction. If it was I would appreciate it too. Sure he doesn't know the difference between israelis and israliens. Is even a copywriter. o.O

ivan's picture
ivan

I know, I'm just saying the intention of correction is appreciated.

Folkvaror's picture
Folkvaror
Activity Score 16

Google to your rescue, Blash. I think the right word in this context should be 'Israelites' or 'Israelis'. And to label something of significance to them as 'useless' without having the faintest idea, reeks strongly of IGNORANCE.

You are wrong. Live with it.

Blashyrkh's picture
Blashyrkh
Activity Score 32890

I find it useless, it's my opinion. I rarely use facebook for such apps, or even more, forgiving anyone.
As per "israliens", I have to explain it which is a bit offtopic here, but anyways, it is kind of a compliment. I see you're having a hard time getting this word.

Guest's picture
Guest

Nice.

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