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Yom kippur – it's time to forgive

Agency Network: 
Published/Aired: 
September 2010
McCann Digital Ad -  Yom kippur – it's time to forgive

Description

URL: http://apps.facebook.com/mccann_kippur_en
According to Jewish tradition, God inscribes each person's fate for the coming year into a book, the Book of Life, on Rosh Hashanah, and waits until Yom Kippur to "seal" the verdict. During the Days of Awe, a Jew tries to amend his or her behavior and seek forgiveness for wrong things he has done. This app shows people you blocked last year and allow them back in.

Digital advertisement created by McCann, Israel for McCann, within the category: Agency Self-Promo.

Advertising Agency: Mccann Erickson, Tel aviv, Israel
Creative Directors: Eldad Weinberger, Nir refuah
Art Director: Yatir Keren
Copywriter: Danna Blum
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Highest Rated

Blashyrkh's picture

I find it useless, it's my opinion. I rarely use facebook for such apps, or even more, forgiving anyone.
As per "israliens", I have to explain it which is a bit offtopic here, but anyways, it is kind of a compliment. I see you're having a hard time getting this word.

Blashyrkh
Activity Score 32890
Art Director
Blashyrkh's picture

Israliens, from all the good stuff you make it was necessary building a useless application?

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

This is awesome !
I guess you have to be jewish to get this tough...

Guest
DBB's picture

Oh yeah! this is great !

DBB
Activity Score 1216
Folkvaror's picture

What ignorant comment from an ignoramus who calls the citizens of Israel 'Israliens' lol @Top

Folkvaror
Activity Score 16
Copywriter |

You are wrong. Live with it.

Blashyrkh's picture

Sure you're that kind of ignorant that doesn't even want bothering gathering some info for a specific word before speaking, don't you?

Blashyrkh
Activity Score 32890
Art Director
ivan's picture

Correction is ok and appreciated. Personal attack not necessary.

ivan
Creative Director at Ads of the World
Blashyrkh's picture

It's not a correction. If it was I would appreciate it too. Sure he doesn't know the difference between israelis and israliens. Is even a copywriter. o.O

Blashyrkh
Activity Score 32890
Art Director
ivan's picture

I know, I'm just saying the intention of correction is appreciated.

ivan
Creative Director at Ads of the World
Folkvaror's picture

Google to your rescue, Blash. I think the right word in this context should be 'Israelites' or 'Israelis'. And to label something of significance to them as 'useless' without having the faintest idea, reeks strongly of IGNORANCE.

Folkvaror
Activity Score 16
Copywriter |

You are wrong. Live with it.

Blashyrkh's picture

I find it useless, it's my opinion. I rarely use facebook for such apps, or even more, forgiving anyone.
As per "israliens", I have to explain it which is a bit offtopic here, but anyways, it is kind of a compliment. I see you're having a hard time getting this word.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

Nice.

Guest
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