McCain’s new Man-Size Meals are made for a Man-Size hunger. Hence you get an ‘extra 50% more’ than your traditional frozen dinner.
TBWA\Melbourne invented the quirky ‘50% More Man’ character to illustrate this bold product benefit. ‘50% More Man’ quickly became the freaky figurehead for Man Size meals, launching a 360 degree campaign through social, outdoor and mobile platforms.
Digital advertisement created by TBWA, Australia for McCain Foods, within the category: Food.
Chief Creative Officer: Paul Reardon
Copywriter: Nobuhiro Arai
Art Director: Hyewon Choi
Head of Broadcast / Content: Margot Ger
Client Partner: Laurelle Esse
Project Manager: Eva Bauer
Director: Carl Sorheim
Production House Producer: Julian Costanzo
Executive Producer Production House: Jason Byrne
Sound: Front Of House
Production Company: Positive Ape
Post Production: Method Studios
Retoucher: Kyle Black
Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking AwayRead More
Want to Work in Advertising? Zulu Alpha Kilo Is Going To Scare That Idea Out of Your HeadRead More
The Big Game Hall of Fame: Week 1Read More
Would You Repeat What You Say Online To Someone's Face?Read More