Life on the road webisode Part 1, The fifth rider

Agency Network: 
November 2010

Digital advertisment created by TBWA, Norway for MasterCard, within the category: Industrial, Agriculture.

Advertising Agency: TBWA\OSLO, Oslo, Norway
Creative Director: Erik Heisholt
Art Director: Eva Grefstad Knudsen
Copywriter: Henrik Bydal, Cecilie Falch
Photographer: Andreas Kleiberg
Web producer: Benjamin Aker
Graphic Design: Cecilie Authén, Tom Lenartowicz
Account Manager: Anja Nordbø
Production company: Seefood

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New Nice and Fun's picture
New Nice and Fun
Activity Score 377

I found this webisode quite funny but it's hard for me to understand the link with Shell ... What if I don't look at other webisodes?