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Maps

Published/Aired: 
September 2007
 Maps

Description

Volvo has launched a new campaign site for the XC70. It’s the first campaign under the new brand theme ‘Life is better lived together’. To stress that people can take the four wheel drive everywhere, 70 XC70’s were placed on the most rugged, the most beautiful and the most remote areas all over the world. The challenge is to find all locations using Yahoo Maps, which is integrated into the campaign site. The first locations are not that hard to find, but it gets more difficult very quickly. To help people out some clues are provided.

Start the hunt: Volvo XC70 Game
Advertising Agency: Euro RSCG 4D Amsterdam, The Netherlands
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Guest glamboy's picture

I don't like it at all... too 80's ad

Guest glamboy
ivan's picture

Click the link. Play the game!

ivan
Creative Director at Ads of the World
corporal_hicks's picture

It's not an ad, it's a website.

corporal_hicks
Activity Score 365
Art Director
laylowmoe's picture

Hahahahahahaha!

What a downright moronic comment. (His, not yours.)

laylowmoe
Activity Score 328
Copywriter
Rajib's picture

Good Website

Rajib
Activity Score 369
Art Director |

<<.... Method in Madness ....>>

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