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Girls Look Hot, Wet. Guy's Don't

Agency Network: 
Published/Aired: 
May 2010
Lynx Digital Ad -  Girls Look Hot, Wet. Guy's Don't

Description

Check out the site: http://lynxeffect.com.au/dry/

To promote the Lynx Dry deodorant range, we had to remind consumers that " Girls Look Hot Wet. Guy's Don't". So we proved it, with an interactive experience that treats the audience to slow motion footage of girls getting saturated - so long as they can keep the guy dry!

Digital advertisement created by Soap, Australia for Lynx, within the category: Health.

Advertising Agency: Soap Creative, Sydney

Creative Director: Brad Eldridge

Art Director: Dhani Sutanto

Copywriter: Alex Bodman

Tech: Jim Boswell, Mark Fennell

Strategy: Ross Raeburn,

Producers: Alice Le, Josh Hunt
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royschellekens's picture

Can't disagree with that insight! ;-)

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

jackmancer2017's picture

That's so smart. That will surely separate guys from their work for some time.

jackmancer2017
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3279
jay_ad_dictate's picture

*Guys don't* not Guy's don't .

jay_ad_dictate
Activity Score 81
Copywriter |

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

Guest's picture

nice insight. horrible art direction!

Guest
Guest's picture

These girls (or as we learned girl's) :) are not hot!

Guest
Hiperion's picture

Another idiocy of AXE with an ugly guy and a minor model.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
jradh's picture

Lynx usually choose average looking guys for their campaigns so that more of the target market can relate to an "everyday" day who is "punching above their weight" and who without the use of lynx would not be able to land such a woman.

jradh
Activity Score 2
University of Technology Sydney
Hiperion's picture

And idiocy?

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
R U serious's picture

Ok guys... What did we learn from this?

We learned that effectiveness of this deodorant doesn't last more than one minute.

Kudos!

R U serious
Activity Score 418

Say my name, say my name...

Guest's picture
Guest
SteamedGiraffe's picture

BEST AD EVER!!!!

SteamedGiraffe
Activity Score 20
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