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Agency Network: 
Published/Aired: 
May 2012

Description

When people read books they are transported to another place. To imaginary places. Imaginaria is an app created by Livraria da Vila Bookstore where people can make check-in every time they are reading books. Then, people can share the imaginary places they are on Facebook and Twitter. The more check-in users make, the more points they earn. And the more points they earn, the more discounts they will have at the bookstore.

Digital advertisement created by JWT, Brazil for Livraria da Vila Bookstore, within the category: Recreation, Leisure.

Advertising Agency: JWT, Brazil
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kleenex's picture

I like the concept.

kleenex
Activity Score 51166
Web Designer/Developer
ItMatters's picture

Intriguing.

ItMatters
Activity Score 2167
alausa's picture

Check-in: Westeros. Nice!

alausa
Activity Score 1420
Creative Director at Noah's Ark
gonndo's picture

Cool use of media, very clever. Thumbs up to you all!!!!

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

butoke's picture

Nice concept. The line "lonely reading habit" makes it seem uncool, though any reading habit is great in general.

butoke
Activity Score 99
Art Director at Mccann ericksson
butoke's picture

Nice concept. The line "lonely reading habit" makes it seem uncool, though any reading habit is great in general.

butoke
Activity Score 99
Art Director at Mccann ericksson
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