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Imaginaria app

Agency Network: 
Published/Aired: 
May 2012

Livraria da Vila Bookstore: Imaginaria app

Description: 

When people read books they are transported to another place. To imaginary places. Imaginaria is an app created by Livraria da Vila Bookstore where people can make check-in every time they are reading books. Then, people can share the imaginary places they are on Facebook and Twitter. The more check-in users make, the more points they earn. And the more points they earn, the more discounts they will have at the bookstore.

Digital advertisment created by JWT, Brazil for Livraria da Vila Bookstore, within the category: Recreation, Leisure.

Advertising Agency: JWT, Brazil

Comments (6)

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kleenex's picture
kleenex
Activity Score 50610

I like the concept.

ItMatters's picture
ItMatters
Activity Score 2167

Intriguing.

alausa's picture
alausa
Activity Score 1420

Check-in: Westeros. Nice!

gonndo's picture
gonndo
Activity Score 1094

Cool use of media, very clever. Thumbs up to you all!!!!

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

butoke's picture
butoke
Activity Score 99

Nice concept. The line "lonely reading habit" makes it seem uncool, though any reading habit is great in general.

butoke's picture
butoke
Activity Score 99

Nice concept. The line "lonely reading habit" makes it seem uncool, though any reading habit is great in general.

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