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LX Type

Agency Network: 
Published/Aired: 
January 2014

LX Type - The official font of Lisbon

Description: 

The iconic trams of Lisbon do not go unnoticed to anyone. Neither they nor the wires that provide them with energy and that are spread across the city's most charismatic neighborhoods. Still, Leo Burnett Lisboa looked at these in a different way and saw a typography in its complex mesh. And like that, with the support of the Lisbon City Council, the official font Lisbon was born. On the website lxtype.pt, where it can be explored and downloaded for free, everyone can test the font and find out a place associated with each letter, transforming words in spontaneous and personalized guides of the city. To spread the idea, a film was created and directed internally by Hugo Lage and with a soundtrack kindly provided by Dead Combo.

Digital advertisment created by Leo Burnett, Portugal for Lisbon City Council, within the category: Transport.

Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director: Luciana Cani
Head Of Art: Nuno Salvaterra
Copywriter: Jaime Nascimento
Art Direct: Guilherme Nunes
Photography: Guilherme Nunes
Head Of Digital Production: Nuno Frade
Direction and editing: Hugo Lage
Collaborators: Freddie Brando, André Mota, Joana Bruno, Natasha Hellegouarch
Music: Dead Combo

Comments (6)

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kleenex's picture
kleenex
Activity Score 50610

now that is a funky font.

sacrilegend's picture
sacrilegend
Activity Score 3394

Excellent.

Austin Video Production's picture
Austin Video Pr...
Activity Score 1310

Nicely done.

CostaCosta's picture
CostaCosta
Activity Score 107

Nice concept

CostaCosta's picture
CostaCosta
Activity Score 107

Nice concept

Barbara O.'s picture
Barbara O.
Activity Score 211

This is so cool. I love the idea.

Barbara O.

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