Life Before Death

Agency Network: 
July 2010


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Life Before Death approaches the topic of Death with three socially engaging applications that help you celebrate Life. Create your last playlist, say something to those you care about and make a bucket list. Then see where your country ranks in the first-ever Quality of Death survey conducted by the Economist Intelligence Unit.

Digital advertisement created by XM Asia, Singapore for Lien Foundation, within the category: Public Interest, NGO.

Advertising Agency: XM Asia Pacific, Singapore
Executive Creative Director: David Brown
Senior Art Directors: Danny Lim, Cheng ShuYau
Interactive Designer: Joel Chua
Copywriters: Calista Teo, Remesh Panicker
Flash Programmers: Edalene Tay, Leon Ng, Chris Luo, Ong Hon Tat
Technical Developers: Chai Chok Fern, Lydia Tay
Voiceover Talent: Remesh Panicker
Production Manager: Candice Chong
Account Director: Gerard Lim
Additional credits: Qeren Communications, Lien Foundation
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Cube's picture

like the idea but the video is sooooooooooooo bad...

Activity Score 458
Andrej's picture

Painfully mediocre copy. Death can't make up his mind if he's British or American.

Activity Score 656
cpaige88's picture

"I'm here to talk about your death. People are dying." Hmm... yeah, not great copy.

Activity Score 170
Webster University
act's picture

bad power point presentation. even worse copywriting. too much pretense in the voice over. Singapore infant level.

Activity Score 535
Art Director
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