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CheckNews

Agency Network: 
Published/Aired: 
May 2017

Libération: CheckNews

Description: 

From the last debate of the French presidential election until the last day before the vote, Libération, one of the most popular French newspaper, presents a search engine run by journalists. On the Internet, search engines give us millions of results. How do we find the right ones? Libération came up with an anti-hoax service: CheckNews.fr, a search engine trading cold algorithms for real journalists for 3 days before the French elections. Libération set the trend with Désintox, a service dedicated to fact-checking. Now, they’re taking it one step further with CheckNews: putting the journalist back at the heart of verifying information.

Digital advertisment created by JWT, France for Libération, within the category: Media.

Advertising Agency: J. Walter Thompson, Paris, France
Creative Director: Thomas Derouault
Art Director: Paul-Emile Raymond
Copywriter: Adrien Mancel
Executive Director: Florent Depoisier
Account: Dominique Rudloff
Producer: Patricia Chemoul

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kleenex's picture
kleenex
Activity Score 50128

Love it.

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