The smartest baby in the world

Agency Network: 
May 2013

The Smartest Baby in the World


LG wanted to promote their new generation of Smart TV's and announce it In a viral way. The solution we gave them was a candid camera prank. The “victims” were husbands that came with their pregnant wives to an ultrasound scan they will never forget. For the prank we recruited several pregnant women and a real and very "cool" doctor that agreed to cooperate with us. During the ultrasound scan, the smart fetus that was shown on LG screen, interacted with his parents using a variety of gestures which Extorted from the stunned fathers a real excitement and very funny reactions.

Digital advertisment created by TBWA, Israel for LG, within the category: Electronics, Technology.

Advertising Agency: Yehoshua TBWA, Israel
VP Digital and Innovation: Dudu Dahan
Copywriter: Meir Ohana
Art Director: Svetlana Levites
Supervisor digital: Dana Siva
Additional credits: Kookuruza Productions

Comments (4)

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RichardCl's picture
Activity Score 121

Grabbed me.

workofpete's picture
Activity Score 12

awesome idea

kleenex's picture
Activity Score 50582

Great idea.

lucyset's picture
Activity Score 230