The smartest baby in the world

Agency Network: 
May 2013


LG wanted to promote their new generation of Smart TV's and announce it In a viral way. The solution we gave them was a candid camera prank. The “victims” were husbands that came with their pregnant wives to an ultrasound scan they will never forget. For the prank we recruited several pregnant women and a real and very "cool" doctor that agreed to cooperate with us. During the ultrasound scan, the smart fetus that was shown on LG screen, interacted with his parents using a variety of gestures which Extorted from the stunned fathers a real excitement and very funny reactions.

Digital advertisement created by TBWA, Israel for LG, within the category: Electronics, Technology.

Advertising Agency: Yehoshua TBWA, Israel
VP Digital and Innovation: Dudu Dahan
Copywriter: Meir Ohana
Art Director: Svetlana Levites
Supervisor digital: Dana Siva
Additional credits: Kookuruza Productions
Log in or register to post comments
RichardCl's picture

Grabbed me.

Activity Score 121
workofpete's picture

awesome idea

Activity Score 12
kleenex's picture

Great idea.

Activity Score 51126
Web Designer/Developer
lucyset's picture


Activity Score 230
Featured Content

Latest Collections