ADVERTISING

LG

The smartest baby in the world

Agency: TBWA

Description

LG wanted to promote their new generation of Smart TV's and announce it In a viral way. The solution we gave them was a candid camera prank. The “victims” were husbands that came with their pregnant wives to an ultrasound scan they will never forget. For the prank we recruited several pregnant women and a real and very "cool" doctor that agreed to cooperate with us. During the ultrasound scan, the smart fetus that was shown on LG screen, interacted with his parents using a variety of gestures which Extorted from the stunned fathers a real excitement and very funny reactions.

This professional campaign titled 'The smartest baby in the world' was published in Israel in May, 2013. It was created for the brand: LG, by ad agency: TBWA. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 11 years ago.

Credits

Advertising Agency: Yehoshua TBWA, Israel
VP Digital and Innovation: Dudu Dahan
Copywriter: Meir Ohana
Art Director: Svetlana Levites
Supervisor digital: Dana Siva
Additional credits: Kookuruza Productions

ADVERTISING

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