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Scrollbroaaaar

Agency Network: 
Published/Aired: 
January 2010

Lexus: Scrollbroaaaar

Digital advertisment created by Saatchi & Saatchi, Germany for Lexus, within the category: Automotive.

Advertising Agency: Saatchi & Saatchi, Düsseldorf, Germany
Executive Creative Director: Stephan Zilges
Creative Director: Marco Obermann
Art Director: Frank Olma, Fabian Haumann
Copywriter: Julia Schmitz
Programming: Anthony Collins
Account: Sandra Schriefers, Jessica Braeuer
Media: Simon Kathmann, Johannes Paysen

Comments (16)

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pez's picture
pez
Activity Score 1804

works great! like it

Guest's picture
Guest

Very crafty.

Guest's picture
Guest

Way to be annoying

kalpesh78's picture
kalpesh78
Activity Score 2578

works great!!! its stupid. Inconvenience to the viewer. I'd hate it. hope they have an off button.

ideas....30 minutes nahi toh free.

Guest's picture
Guest

It works and it has a solid insight and it's simply executed...

Nice, but that's it...

anHiiieeta's picture
anHiiieeta
Activity Score 328

superb

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

done done done. very bad copy!
2 times!
c'mon joe de la pompe: pump this up your website:

http://www.bannerblog.com.au/2008/08/mercedes_scroll.php

and

http://next.jvm.de/cases/mercedes_benz_scroll_assistent

oh de la fouf!

Guest's picture
Guest

@senhora kolossa...your avatar pic speaks for itself!
have seen several scroll-ads...
is there a copyright on using the scrollbar? wtf

Guest's picture
Guest

just because someone used a scrollbar before in a different way doesn´t mean the idea has been done.

there are scrollbar ideas but this one is new and it´s fun.

9/10

TommyO's picture
TommyO
Activity Score 1866

How could anyone notice it's a car? It's so small!
Also, what about the people who scroll with their mouse-wheel and not by dragging the scroll bar?

Guest's picture
Guest

like it.

michelangelo's picture
michelangelo
Activity Score 660

beautiful nevertheless

cef's picture
cef
Activity Score 547

i think its a creative one

Guest's picture
Guest

it's a copy. There were better scrollbar banners for mercedes-benz.

Guest's picture
Guest

Annoying for the user!! Yes, there were a better one for Mercedes by Jung von Matt.

eslam_designs's picture
eslam_designs
Activity Score 55

very nice !

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