Life of George

Agency Network: 
July 2012

LEGO® Life of George


Life of George is the world’s first interactive game combining real LEGO bricks with apps for your iPhone/iPod Touch. Follow George around the world as he challenges you to a series of fun building tasks. Build as fast as possible, capture your model with your iPhone/iPod camera and get scored on your building skills. Challenge your friends to see who’s the fastest and best Lego builder.

Digital advertisment created by Hello Monday, Denmark for Lego, within the category: Gaming.

Advertising Agency: Hello Monday / Eyecue Vision, Copenhagen, Denmark
Creative Director: Jakob Kahlen
Art Director / Illustrator: Johanne Bruun Rasmussen, Jeppe Aaen
Interactive Designer / Illustrator: Brian Lund Lauridsen
Project Manager: Karen Cecilie Sørensen
Business Development Manager: David Gram
Design Lead: Mikkel Holm Jensen
Concept / Model Designer: Cynthia Bodin
Lead Producer: Jesper Soederberg
Project Manager: Michael Stahl
Technology Partner: EyeCue
Music / Sound Design: Søren Svensson / SoundVenture

Comments (3)

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kleenex's picture
Activity Score 51044

I like.

morse's picture
Activity Score 18024

Really good. I want to play.

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Temple's picture
Activity Score 11341

Aren't Lego supposed to be a nice, creative way to take your child out of a smartphone hook?