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Our Ambition Is You

Agency Network: 
Published/Aired: 
December 2017

Description

Le Mans Université (France) presents a palindrome style video showing two sides of a story: the first part is about just being a number and that not everyone can succeed at the University. Too many students go to University. Nobody really cares about your future. You don't really count. The second part tells a totally different message with the exact same text but backwards. The reverse is a positive message supported by Le Mans Université: we care about you, about each student, because you do count, we believe in you, in your success, each of you. Our ambition is YOU.

Digital advertisement created by Campus Com, France for Le Mans Université, within the category: Education.

Advertising Agency: Campus Com, Nantes, France
Creative Director / Copywriter: Sabine Lieury
Creative Director / Art Director: Julien Zwahlen
Director: Victor & Lola
Account Manager: Carole Burban
Additional Credits: Flavien Guérin, Sébastien Marqué, Sandrine Kuter
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