The Gentlemen’s League Configurator

Agency Network: 
January 2013

The Liquor Control Board of Ontario (LCBO) is making it easier for young men to get back into the party spirit during the post-holiday season with an ornately designed web tool that resembles a handcrafted prop from an H.G. Wells-inspired movie. The Gentlemen’s League Configurator is an experiential website that helps men plan parties in a simple yet gentlemanly fashion. Visit The Gentlemen’s League Configurator at

Digital advertisment created by Cossette, Canada for LCBO, within the category: Alcoholic Drinks.

Advertising Agency: Cossette, Toronto, Canada
Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Chad Borlase
Art Director: Kenneth Fothergill
Copywriter: Peter Gardiner
VP Digital: Tim Dolan
Brand Director, Digital: Chris Dyck
Director, Digital Production: Pralad Rao
Senior Project Manager: Amber Adam
Senior Interactive Architect: Scott Garson
Web Developers: Dylan Scott, Christina Habberjam
Designer: Eleni Alpous
Interactive Designers: Erin McGuire, Pavel Gorin
QA Analyst: Kate Roberts
Senior Web Developer: Jaswinder Rattanpal

Comments (5)

Log in or register to post comments
tazyboy's picture
Activity Score 777

not bad

DaAvitar's picture
Activity Score 198

Dont like...

Spanky's picture
Activity Score 4899

Looks like they spent a lot of time making something incredibly boring.

theideamug's picture
Activity Score 16

Compare to the SAQ campaign few years ago (in Quebec), LCBO is way lackluster.

THE IDEA MUG. Take a sip of the future.
A lighthearted approach to explore the creative possibilities of technology.

kleenex's picture
Activity Score 50620

A nice looking website.