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Social donation street party

Agency Network: 
Published/Aired: 
December 2011

Description

During the Jewish Holiday of Hanukkah, Latet, a humanitarian aid organization, wanted to create a unique fundraising event. In collaboration with Shaker, an app that turns Facebook into a virtual bar, Latet created a one-of-a-kind fundraising event– a street party inside Facebook. Famous celebs, who received special avatars, held live performances inside the virtual street party. In addition, users could chat and take pictures with them. Users that donated by texting received a virtual Latet T-shirt that showed everybody they had donated. The party self-promoted itself and reached 2 million unique users. Most importantly- Latet signed on 129 new volunteers. Shaker is a Facebook application which essentially aims to turn Facebook into a virtual bar via a social game. It has won the Techcrunch disrupt startup contest 2011.

Digital advertisement created by Y&R, Israel for Latet, within the category: Public Interest, NGO.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Directors: Sagi Blumberg, Roy Cohen
Art Director: Einat Dotan
Copywriter: Liron Ben-Yacov
Flash Designers: Noam Beeri, Itay Wolfson, Ohad Tsaroom, Roman Rozanov, Ilya Phatelevich, Ofri Aizenberg
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skeMaMen's picture

Lame and terrible...

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

Hadrons's picture

All those Happy people that exist only in Facebook.
La-la land fairy-tales.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

andylefty's picture

AHHHHHH so long, I don't even know if it's a good idea. Got so freaking bored except for the odd funny joke.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
thedesignaddict's picture

I commend your effort to try to create something new, but this seems super weird.

thedesignaddict
Activity Score 5403
Art Director at Freelance
kleenex's picture

I think it was a nice idea.

kleenex
Activity Score 51098
Web Designer/Developer
ishiboy's picture

I like it.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
MicheleVirgilio's picture

So and so. Too long for me.

MicheleVirgilio
Activity Score 2617
alexander_bickov's picture

Well done

alexander_bickov
Activity Score 3279
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