Vyshyvanka Day

Agency Network: 
August 2014

kyivstar vyshyvanka case video


This is an event when all of the employees come to the office on the last working day before Independence Day on August 24 in so-called vyshyvankas. This is a piece of traditional Ukrainian clothing that looks like a loose white cotton shirt with embroidery on it. Kyivstar wanted to organize something special this year in honor of the event's 5th Anniversary, so we have come up with an idea of a digital platform that would allow everyone to design their own vyshyvanka.

Digital advertisment created by Grape Ukraine, Ukraine for Kyivstar, within the category: Electronics, Technology.

Advertising Agency: Grape, Kiev, Ukraine
CEO: Iurii Gladkyi
Account Manager: Oksana Bogdanova
Creator: Artem Kuchin
Production Director: Elena Salivon
Art Director: Nataliya Strelchenko
Designers: Lurii Gusinskiy, Olena Martynova
Developers: Kornev Zakhar, Oleksandr Kozlov
Flash Developer: Alexandr Rojnov
Copywriter: Oleksandra Alokhina

Comments (3)

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damnson's picture
Activity Score 11517

I'm not really feeling the brand, but this is a cool idea.

An axe murderer of ads.

adeator's picture
Activity Score 14


Ukraine - WOW!

kleenex's picture
Activity Score 50610

good effort.