Beer Buddy!

Agency Network: 
July 2013

Velkopopovický Kozel - Beer Buddy


Android App:

Beer Buddy! is the very first mobile app that you can’t touch - it’s counting you a time for how long you can “ survive” without your mobile phone. That helps you and your friends enjoy even more your togetherness. Our goal was to engage digital consumers and spread the message that Kozel (is authentic Czech beer that thanks to its easy-drinking taste) supports people to fully enjoy true spirit and simple small joys of camaradery while putting aside their daily duties.

Digital advertisment created by Triad, Slovakia for Kozel, within the category: Alcoholic Drinks.

Advertising Agency: Triad, Bratislava, Slovakia
Creative Director: Jaroslav Zacko
Art Director: Viktor Karvai
Copywriters: Maroš Hamorský, Vlado Kurek

Comments (6)

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Highest Rated

Pete R.'s picture
Pete R.
Activity Score 3412

What about iPhones?

morse's picture
Activity Score 18024

I think there are at least 3-4 apps out there that build on the same idea. But we can never have enough.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture
Pete R.
Activity Score 3412

What about iPhones?

kleenex's picture
Activity Score 50128

What do win if you do not answer the phone for over an hour??

damnson's picture
Activity Score 11517

Yeah, I was thinking about the same thing. What's the reward?

An axe murderer of ads.

grenasberg's picture
Activity Score 2

I guess you win a free beer from the looser? Or anything else you agree upon with your buddies :)

kollar_matus's picture
Activity Score 6

yep, you're right. Only thing that you're actually winning is the badge - and there were much more badges than just this one for an hour without a phone (on for 8 hours & more) - and the rest is up to your buddies :)