ADVERTISING

Kiss off

Agency: Resn

Description

Play the game here: http://www.notourfuture.co.nz/kissoff
A viral game that reinforced the negative social impact of being a smoker and allows the user to generate their own kissing profile. Online social network applications were development to allow the game to be played within Bebo, Facebook and MySpace and sent to “friends” amongst these online social network websites.
3.5 million unique plays in 2 weeks. 7.1 million unique plays in 5 months to date. At present 40,000 plays per day.

This professional campaign titled 'Kiss off' was published in New Zealand in June, 2008. It was created by ad agency: Resn. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 15 years ago.

Credits

Advertising Agency: Resn, Wellington, New Zealand
Creative Director: Steve Le Marquand
Art Director: Rik Campbell
Creative: Andy Williams

ADVERTISING

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