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Scan the bites

Agency Network: 
Published/Aired: 
May 2013
KFC Digital Ad -  Scan the bites

Description

A new mobile integrated campaign from MRM/Mccann Romania. The new KFC fillet bites is a real chicken bites, that are produced on the spot and therefore every bite looks a bit different. Because every fillet bites looks different, you can find that the bites are similar to many things - a wheel, a heart, an elephant, Jesus. So now it's time play with your food and find all the shapes!

Step 4: start collecting the shapes.
Found 10? You win a prize! Found 20? You win bigger prize!

Digital advertisement created by MRM, Romania for KFC, within the category: Food.


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kleenex's picture

interesting game concept.

kleenex
Activity Score 51110
Web Designer/Developer
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