Advertisement

'The Pour' GIF-iti

Agency Network: 
Published/Aired: 
March 2013
Ketel One Digital Ad -  'The Pour' GIF-iti

Description

180 Amsterdam and the street artist INSA have taken the craft of painting traditional outdoor advertising and updated it for the digital age. First, they repainted a wall over and over again, creating four 'frames'. Then they edited the frames together to form an animated GIF, or 'GIF-iti' as INSA calls it. Click image to see the animation.

Digital advertisement created by 180 Amsterdam, Netherlands for Ketel One, within the category: Alcoholic Drinks.

Caption

Do one thing well

Advertising Agency: 180, Amsterdam, The Netherlands
Executive Creative Director: Al Moseley
Creative Director: Galen Graham
Art Director: Ben Bartels
Copywriter: Joe Craig
Illustrator: INSA
Log in or register to post comments
morse's picture

You gotta click the image to make sense of it all. Lots of work went into this one.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ivan's picture
ivan
Creative Director at Ads of the World
kleenex's picture

I like it.

kleenex
Activity Score 51110
Web Designer/Developer
Klara K.'s picture

Although I appreciate the effort I don't really get the click, the connection of vodka, "do one thing well" and grafitti without a deeper meaning. Also at first I was convinced it is an ad for a marker. Which would actually make more sense.

Klara K.
Activity Score 3343
Charles University in Prague
Featured Content

Latest Collections

Advertisement