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Agency Network: 
Published/Aired: 
March 2011

Description

Digital advertisement created by Kaffeine, Ukraine for Kaffeine, within the category: Agency Self-Promo.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Director: Dima Tsapko
Copywriter: Nadya Skrynnyk
Programmer: Roman Davydyuk
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khronos's picture

awwww man, u ruined a perfectly good idea...u could have used that fantastic tool to figure out what direction the person's mind takes...it could have been like a sort of copywriter test...do something, do anything, it doesnt have to make sense, but maybe it could, send a message to the company as to why you should be the one recruited with those letters !!! that would have been awesome fun...something on the lines of "we need someone whos good with words, but even better with letters" or "copywriter needed, tell us in 50 letters why we should hire you!!" or something of that sort !!! why why why why !! :(

khronos
Activity Score 998
Copywriter
rurorjuror's picture

2khronos
the reasons of why someone should be recruited are usually written in standard cover letter which comes with the CV. We didn't need a copywriter, who writes free form autobiographical stories, but the one who can solve the clients briefs' puzzles. Moreover, this banner appeared to be a filter from many straight forward thinkers, who usually don't come up with a perfectly good ideas )

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

Seriously Crazy's picture

working ON may..lol..they seriously needed a copywriter!

Seriously Crazy
Activity Score 638
kleenex's picture

Interesting idea to weed out candidates.

kleenex
Activity Score 51110
Web Designer/Developer
AnasCr's picture

i like the idea very much!

AnasCr
Activity Score 90
Creative Director
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