Agency Network: 
March 2011

Kaffeine: Anagram

Digital advertisment created by Kaffeine, Ukraine for Kaffeine, within the category: Agency Self-Promo.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Director: Dima Tsapko
Copywriter: Nadya Skrynnyk
Programmer: Roman Davydyuk

Comments (5)

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khronos's picture
Activity Score 998

awwww man, u ruined a perfectly good idea...u could have used that fantastic tool to figure out what direction the person's mind could have been like a sort of copywriter something, do anything, it doesnt have to make sense, but maybe it could, send a message to the company as to why you should be the one recruited with those letters !!! that would have been awesome fun...something on the lines of "we need someone whos good with words, but even better with letters" or "copywriter needed, tell us in 50 letters why we should hire you!!" or something of that sort !!! why why why why !! :(

rurorjuror's picture
Activity Score 745

the reasons of why someone should be recruited are usually written in standard cover letter which comes with the CV. We didn't need a copywriter, who writes free form autobiographical stories, but the one who can solve the clients briefs' puzzles. Moreover, this banner appeared to be a filter from many straight forward thinkers, who usually don't come up with a perfectly good ideas )

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

working ON seriously needed a copywriter!

kleenex's picture
Activity Score 50174

Interesting idea to weed out candidates.

AnasCr's picture
Activity Score 90

i like the idea very much!