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Jeep-in Game

Agency Network: 
Published/Aired: 
September 2011

Description

Digital advertisement created by Leo Burnett, Poland for Jeep, within the category: Automotive.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Directors: Paweł Heinze, Krzysztof Iwiński
Copywriter: Kamil Kowalczyk
Art Director: Robert Chudzik
Interactive Designer: Paweł Żołyński
Programmer: Rafał Kostecki
Flash Developer: Paweł Kuliński, Andrzej Styś
Project Manager: Marcin Kryński
Account Executive: Tomek Orłowski
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Highest Rated

haynes's picture

This is an interesting ad campaign! When I think of Jeep, outdoors and great adventure come to mind. It was indeed showcased here. Launching this mobile location based game fitted the brand's perspective. And what's greater is that you can win a Jeep Grand Cherokee! :)

haynes
Activity Score 8
kleenex's picture

great game idea.

kleenex
Activity Score 51166
Web Designer/Developer
shortleif's picture

Nicely done. But all I see is a less action and more nature filled version of Mini Getaway. But that's not a bad thing :)

shortleif
Activity Score 201
Copywriter at Hyper Island
Temple's picture

Interesting, although I have some strong doubts about the Jeep and young generations strategy, wondering how many Polish youths could spend € 60.000 on a Grand Cherokee.

Temple
Activity Score 11341
Creative Director
haynes's picture

This is an interesting ad campaign! When I think of Jeep, outdoors and great adventure come to mind. It was indeed showcased here. Launching this mobile location based game fitted the brand's perspective. And what's greater is that you can win a Jeep Grand Cherokee! :)

haynes
Activity Score 8
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