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Pinsulin

Agency Network: 
Published/Aired: 
June 2012

Description

URL: http://pinsulin.com

Thousands of Juvenile Diabetes patients "Pin" themselves 12 times a day with Insulin injections in order to stay alive. In order to promote the Juvenile Diabetes Research Foundation (JDRF), raise donations and awareness to the disease, we've created 'Pinsulin' (Pinterest + Insulin) Campaign, calling the aid of the world to Repin our message on Pinterest.

Digital advertisement created by Mizbala, Israel for JDRF, within the category: Public Interest, NGO.

Advertising Agency: Mizbala, Publicis, Israel
Executive Creative Director: Dori Ben Israel Kario
Chief Creative Officer: Rony Schneider
Creative Director: Shiri Mann
Digital Creative Director: Elad Shmilovich
Art Directors: Meital Retig, Daniel Salov
Copywriter: Guy Hozavski
Coding: Ofir Oron
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Highest Rated

kleenex's picture

I like it.

kleenex
Activity Score 51078
Web Designer/Developer
CrackerJackFlash's picture

brilliantly simple. Good job.

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

Temple's picture

Interesting, but it does raise the question of whether we expect the consumer, any consumer, to follow the social media tsunami. There is an interesting graphic here for further thinking on this: http://www.businessinsider.com/social-media-marketing-landscape-compli...

Temple
Activity Score 11341
Creative Director
kleenex's picture

I like it.

kleenex
Activity Score 51078
Web Designer/Developer
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