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Post from Japan app

Published/Aired: 
March 2012

Description

Tomorrow on March 11th it is exactly one year after Japan was hit by the tsunami. Today the country is to a great extent rebuilt. But the tourism hasn't recovered. People still have a picture of a country in ruins stuck in their minds and the same goes for the web. To change that image we believe that social media can play a big part. Post from Japan is a way to use existing tourist as ambassadors to change the picture of the country and get people traveling to Japan again.

Digital advertisement created by Berghs School Of Communication, Sweden for Japan Tourism, within the category: Transport.

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Highest Rated

kleenex's picture

I agree on the abuse side of things, but the idea is great though.

kleenex
Activity Score 51098
Web Designer/Developer
lahaff's picture

Would this actually work or is it just as fake as many other student cases?

lahaff
Activity Score 1518
Copywriter
MK-tessa's picture

I like the idea.

BUT being from america I don't really associate Japan with an earthquake. I associate it with beautiful culture, beautiful environments, etc. It is already beautiful to me. So in that way it doesn't work. Also what Irks me about this case is 1. The music (use Japanese music at least not the Postal Service). and 2. The girl speaking. She sounds bored.

But overall I like how this can spread. It may irritate me when time runs out and I have to quickly snap a photo of the ground to get more time. I find people abusing it. But they always do that anyways...

Also it may help your idea if you used the REAL google search when you look up Japan. (BUT this may be different since I am searching from America) I don't know if they edited those photos just to show the disaster (which is really pushing it). But when I looked it up there were very few photos of it. That kind of bugged me...and made me think you did that to sell your idea.
http://25.media.tumblr.com/tumblr_m0pabqH6G31r8quwno1_r1_500.jpg

Just an honest opinion. But overall, great thinking on how to get people interested in Japan.

MK-tessa
Activity Score 216
Art Director at student
kleenex's picture

I agree on the abuse side of things, but the idea is great though.

kleenex
Activity Score 51098
Web Designer/Developer
edMaga's picture

Like it...

edMaga
Activity Score 62
Graphic Designer at Proximity Guatemala
CuriousPencil's picture

"Showing that Japan is both safe and beautiful to visit" .... W H O A there. This is commissioned bribery, much as most of the social media corporate tie-in efforts are, even though this may have a more noble aim. The fact that there is (presumably) no filter in place before people post their own photos to their own wall, this will immediately be "Free minutes from Japan", photos as MK-tessa says of the ground, or toilets or however the crowdsource decides, and in no way can it claim to make people ambassadors, or ensure these photos show safety or beauty.

A noble but not fully thought through idea, I think is a diplomatic way of closing this one.

CuriousPencil
Activity Score 4225
Copywriter
mertos's picture

nice

mertos
Activity Score 904
Creative Director
xgallardo's picture

Nice one!

xgallardo
Activity Score 18
Art Director
darrenabriel's picture

good effort in changing the image. quite a fresh approach. i just find that viewers will get bored after looking at thousands of pictures that are similar over again and again. ultimately - it implies that its boring.

darrenabriel
Activity Score 54
Art Director at Ogilvy
jackcoooper's picture

nice one

jackcoooper
Activity Score 93
Graphic Designer
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