Advertisement

Dear Mr. President

Agency Network: 
Published/Aired: 
November 2017

Feather is mightier than the sword

Description: 

Jana is positioned as ‘Water as pure as love’ and it based all its communication around love. This year’s Jana edition is strongly connected with the most famous love story in Croatia – the one about two storks Malena and Klepetan. Klepetan flies to Africa every year and the huge problem is that more than 2,000,000 migratory birds are killed over Lebanon every year. Jana started a strong PR campaign by addressing the President of Lebanon with the aim to change the law and stop bird-killing so this love story can continue for many years to come.

Digital advertisment created by Ogilvy, Croatia for Jana, within the category: Non-Alcoholic Drinks.

Advertising Agency: Imago Ogilvy, Zagreb, Croatia
Executive Creative Director / Copywriter: Igor Mladinovic
Creative Director / Art Director / Copywriter: Darko Bosnar
Designer: Srecka Gmaz
Account Director / Manager: Ivana Mlinaric
Post Production Producer: Damir Cimpresak

Comments (1)

Log in or register to post comments
kleenex's picture
kleenex
Activity Score 50502

Well this was nice.

Advertisement