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Every Second Matters

Agency Network: 
Published/Aired: 
June 2013
Description: 

Every second a woman is abused in Canada. Take a second to buy a second to help: http://bit.ly/ZSgJIw

Developers: Steve Shaddick / Floating Castles Media Inc.

Digital advertisment created by Union, Canada for Interval House, within the category: Public Interest, NGO.

Advertising Agency: UNION Creative, Toronto, Canada
Creative Director: Lance Martin
Art Director: Pedro Izzo
Copywriter: David Strasser
Designer: Justin Aitcheson

Comments (4)

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adri10288's picture
adri10288
Activity Score 337

Great insight. The actual execution (the ticking clock and changing backgrounds) got annoying fast however. Worked for the site's intro page, but I had to leave the after about 30 seconds.

certaintly's picture
certaintly
Activity Score 3994

HUH?

gldc's picture
gldc
Activity Score 9

You have to visit the website and connect with facebook.
Very good idea to involve friends and relatives - but I wonder how many people actually connect to the sitem with facebook.

kleenex's picture
kleenex
Activity Score 50528

solid idea.

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