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Free Throws like Dirk Nowitzki

Agency Network: 
Published/Aired: 
April 2012

Description

NG-DiBa is the official sponsor of the German Basketball Federation, with national player and Dallas Mavericks' star Dirk Nowitzki as their brand ambassador.

Aim: to develop an innovative campaign for Basketball-Events across Germany that presents ING-DiBa as the direct bank of choice for the younger target group and attracts new customer interest. This target group in particular always has their smartphone with them.

We set up a digital billboard that became a virtual basketball hoop for passers-by. The public was able to use the digital billboard to log in via a mobile website and throw a virtual basketball by moving their smartphones. A message was automatically displayed on their Facebook Wall and were then able to follow the streamed event live online and cheer for their player using likes. This was visually and acoustically transmitted to the digital billboard.ING-DiBa was able to demonstrate how easy and efficient banking can be in a very compelling way, and position itself as an innovation leader.

Digital advertisement created by Agenta, Germany for ING, within the category: Finance.

Caption

Throw, but don't throw your smartphone.

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stevel's picture

ehhh...

stevel
Activity Score 423
Ron Burgundy's picture
Ron Burgundy
Activity Score 1630
Art Director at Southern California
Nike Diesel's picture

Nice one.

Nike Diesel
Activity Score 13630
Art Director
Ron Burgundy's picture

damn 8.6 stars, Im sure this agency has the guy who developed this on payroll so they could keep producing high billing quality content like this with consistency.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
jackmancer2017's picture

'ING-DiBa shows how easy banking can be', they say, but although this concept is nice, I don't think it shows anything about the bank.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kleenex's picture

not bad, but did it get more people to go to the bank.

kleenex
Activity Score 51098
Web Designer/Developer
Nike Diesel's picture

This seems completely and utterly useless in any kind of direction regarding the bank. +1@Jaap

Nike Diesel
Activity Score 13630
Art Director
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